Flattery or adulation is the act of giving
excessive compliments, generally for the purpose of ingratiating
oneself with the subject. Flattery often, but not always, connotes
insincerity.
Historically, flattery has been used as a
standard form of discourse when addressing a
king or
queen. In
the
Renaissance, it
was a common practice among writers to flatter the reigning
monarch, as
Edmund
Spenser flattered
Queen
Elizabeth I in
The
Faerie Queene and
William
Shakespeare flattered
King
James I in
Macbeth.
Flattery is also used in
pick-up
lines used to attempt to initiate romantic courtship.
Most associations with flattery, however, are
negative. Flatterers are sometimes described by pejorative phrases,
such as "suck-up", "ass-kisser", or "brown-noser". Negative
descriptions of flattery range at least as far back in history as
The
Bible.
An insincere flatterer is a
stock
character in many literary works. Examples include
Wormtongue
from
J. R. R.
Tolkien's
The
Lord of the Rings,
Goneril and
Regan from
King
Lear, and
Iago from
Othello.
"To flatter" is also used to refer to artwork or
clothing that makes the subject or wearer appear more attractive,
as in:
adulating in Portuguese:
Adulação